Boston’s Intimate Gathering of
E-commerce Marketers

What is the E-commerce Executive Forum?

The E-commerce Executive Forum is a series of intimate events where you will hear directly from marketers on the front lines. You will leave the event with up-to-date strategies for driving e-commerce sales and have the opportunity to hear from other executives in the room.

The E-commerce Executive Forum helps e-commerce executives improve their marketing strategies with an eye toward current industry trends in 2019.

We'll discuss the most important factors for growing sales in 2019. You'll hear from other executives in the room and leave with strategies that are working for your peers today.

Your free ticket includes light appetizers.

Past events included representatives from Grommet, Wayfair, Vistaprint, Universal Music Group, Constant Contact, Hubspot and Ecommerce Magazine.

Next Event

July 21, 2019 at the Cambridge Innovation Center

101 Main St, Cambridge MA (Remember: CIC has 3 locations in Kendall Sq be sure to set your GPS to the 101 Main St address)

Availability: Intimate event with limited seating

Agenda: Networking and short presentation followed by round table discussion

Notes from a Past Event

Thank you to everyone who attended the Ecommerce Executive Forum Boston on March 20th! Your thoughtful questions and experience sharing what’s working for your organizations elevated the level of conversation.

For those of you who weren’t able to make it, Dale Bertrand gave a 15-minute presentation about SEO trends in 2019. Then, he facilitated a discussion on SEO challenges and strategies that are working for the organizations in attendance. With so much experience in the room, the discussion was the most valuable part of the evening.

Complete notes from the March 20th event: https://www.fireandspark.com/ecommerce-executive-forum-event-recap-march-20th-2019/

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Past Speakers

ROSS BEYELER
Conversion Rate Optimization

Customizing the Shopify platform with apps and custom themes for conversion rate optimization and digital marketing campaigns.

ANDREW KREBS-SMITH
Facebook Advertising for E-commerce

How to use Lookalike Audiences in Facebook Ads to build a scalable campaign for e-commerce targeting your ideal audience.

DALE BERTRAND
Data Driven SEO for E-commerce

How to quickly test growth hacking strategies and scale up tactics that work.

WILL BRIERLY
Selling Physical Products in a Crowded Market

How to use storytelling, framing, and other PR techniques to sell more products.

JASON LEO BAGUIO
How to Engineer a Viral Product

How to engineer a product with built-in virality and extremely low customer acquisition cost.

REBECCA XIONG, PHD
Multi-channel Promotion for a Product Launch

How to use multi-channel promotion, including social, search and email, to boost sales.

ERIC ENGE
How to Build an Brand

How to build your brand’s reputation and visibility through content marketing, SEO, and social media.

CHUCK GOLDSTONE
Storytelling to Grow Your Brand

How to make your brand stand out through clear, engaging, and memorable stories.

BRYAN SEMPLE
How to Scale Your Brand

How to scale your brand through SEO, branding, content marketing and growth hacks.

LYLE STEVENS
Influencer Marketing for E-commerce Brands

Use influencer marketing to grow your customer base and boost your brand’s visibility.

KYLE LACY
Share Experiences to Grow Your Online Retail Brand

Learn to grow your brand by sharing experiences, as opposed to traditional marketing.

JAY ACUNZO
Consumer Behavior for Marketers

How to review major patterns in consumer behavior to win the attention of buyers and grow your e-commerce store.

LARRY KIM
Paid Social Advertising Hacks

Insight on the most powerful social media advertising hacks.

TAMSEN WEBSTER
The Building Blocks of Brand

When you and your competitors compete for the same customers with similar products how do you set yourself apart?

DMITRY DRAGILEV
Hacking PR for E-commerce

How alternative PR techniques and growth hacking can help you grow your e-commerce brand and attract more customers.

SPONSORS

General Assembly Sleek Marketing University Microsoft BizSpark

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